![](https://assets-global.website-files.com/61e78ee78e91eaf9833a7ffd/624f39abcf1d8e29ba9717cd_Square-mockup_FX.jpg)
When designing for brands with well-established visual identities, I carefully research whatever is available for reference (brand guidelines, website, social channels, etc.) to get a feel for the visual styles. It's important to create pieces that flow with their existing brand and existing marketing materials.