When America’s SBDC received funding from Google.org to establish America’s SBDC AI U, a national small business program dedicated to providing foundational AI training and 1:1 coaching to small businesses seeking to leverage AI’s potential, I was asked to create the logo and brand style for the program.
I also designed the AI U microsite and the look of their learning management system.
I wanted the style to look futuristic without overtly digital visuals, so I created custom gradient backgrounds with abstract waves. For the color palette, I started with red and blue colors from the America's SBDC brand palette and then added analagous colors in neon tones to facilitate smooth gradients.
